Influences of COVID-19 on online shopping behavior: a comparative case study

Abstract

Technological developments and digitalization accelerated the growth of online shopping and increased its market share. The impact of the Covid-19 Pandemic on the e-commerce market and the consumer also acted as a catalyst in online shopping. The purpose of this study is to examine, analyze, and compare the changing online shopping behaviors of people in Turkey and Germany during the COVID-19 Pandemic. For this purpose, academic articles, statistics, and survey methods were used while collecting data. This study reveals significant outputs in terms of determining how people react to online shopping in the event of a social crisis such as a pandemic, thus enabling Turkish retail e-exporter companies to better understand how to react to changes in consumer behavior in Germany while comparing it to consumer behavior in Turkey.