An investigation of various aspects of movie advertising in Turkey

Graduate Program in Management.Güven, Günal.2023-03-162023-03-161969.AD 1969 G98https://digitalarchive.library.bogazici.edu.tr/handle/123456789/1674230 cm.Advertising -- Motion pictures -- Turkey.Motion pictures -- Turkey.Motion pictures in advertising -- Turkey.An investigation of various aspects of movie advertising in Turkey90, 26 leaves: