Specialty advertising and an empirical study in the Turkish pharmaceutical industry

Graduate Program in Management.Bodur, Muzaffer.Kaan, Vedat Emre.2023-03-162023-03-161987.AD 1987 K11https://digitalarchive.library.bogazici.edu.tr/handle/123456789/1682030 cm.Advertising specialities -- Turkey.Advertising -- Turkey.Pharmaceutical industry -- Turkey.Specialty advertising and an empirical study in the Turkish pharmaceutical industryxii, 176 leaves;