Specialty advertising and an empirical study in the Turkish pharmaceutical industry
dc.contributor | Graduate Program in Management. | |
dc.contributor.advisor | Bodur, Muzaffer. | |
dc.contributor.author | Kaan, Vedat Emre. | |
dc.date.accessioned | 2023-03-16T12:14:05Z | |
dc.date.available | 2023-03-16T12:14:05Z | |
dc.date.issued | 1987. | |
dc.format.extent | 30 cm. | |
dc.format.pages | xii, 176 leaves; | |
dc.identifier.other | AD 1987 K11 | |
dc.identifier.uri | https://digitalarchive.library.bogazici.edu.tr/handle/123456789/16820 | |
dc.publisher | Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987. | |
dc.relation | Includes appendices. | |
dc.relation | Includes appendices. | |
dc.subject.lcsh | Advertising specialities -- Turkey. | |
dc.subject.lcsh | Advertising -- Turkey. | |
dc.subject.lcsh | Pharmaceutical industry -- Turkey. | |
dc.title | Specialty advertising and an empirical study in the Turkish pharmaceutical industry |
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