Specialty advertising and an empirical study in the Turkish pharmaceutical industry

dc.contributor	Graduate Program in Management.
dc.contributor.advisor	Bodur, Muzaffer.
dc.contributor.author	Kaan, Vedat Emre.
dc.date.accessioned	2023-03-16T12:14:05Z
dc.date.available	2023-03-16T12:14:05Z
dc.date.issued	1987.
dc.format.extent	30 cm.
dc.format.pages	xii, 176 leaves;
dc.identifier.other	AD 1987 K11
dc.identifier.uri	https://hdl.handle.net/20.500.14908/16820
dc.publisher	Thesis (M.A.) - Bogazici University. Institute for Graduate Studies in Social Sciences, 1987.
dc.relation	Includes appendices.
dc.relation	Includes appendices.
dc.subject.lcsh	Advertising specialities -- Turkey.
dc.subject.lcsh	Advertising -- Turkey.
dc.subject.lcsh	Pharmaceutical industry -- Turkey.
dc.title	Specialty advertising and an empirical study in the Turkish pharmaceutical industry

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